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With our universal banking model, our pan-African scope, the complementarity of our businesses and our solid expertise, we are a leading player in the Moroccan and African financial sector.

For over a century, we’ve been able to adapt by diversifying our business lines, renewing our offers and revising our structures to fulfil our aim of becoming the leading customer service bank.

At Attijariwafa bank, we currently support 10 million retail, professional, corporate and institutional clients, with 20 125 employees in 25 countries throughout Africa, Europe and the Middle East.

Our strategic pillars

Customer experience

As a leader in digital banking and customer service, Attijariwafa bank continually adapts to support its clients goals. We offer our customers innovative solutions and the ability to interact with the bank wherever they are and at any time. As such, we work daily to offer a banking experience that combines the best of human action and digital innovation.


At Attijariwafa bank, we are continually developing our innovation policy. We strive to anticipate the needs of our customers by creating smart solutions to meet their needs, offering increasing simplicity and efficiency. Today, we are constantly adapting our information systems, implementing new technologies and increasingly powerful IT infrastructures, and leveraging open innovation to bring more value to our customers, while ensuring the security of their transactions.

African Dynamics

Contributing to economic and regional development and supporting Africa's regional integration is at the core of Attijariwafa bank's development strategy. We are continually working on the following key topics: promoting the development of a sustainable economy, serving our customers throughout Africa, and supporting African companies in their development of South-South cooperation.


We carry out several essential operations to serve society, taking into account environmental and social economic challenges. We are committed to meeting the needs of our customers by protecting the interests of all our stakeholders, and respecting the rules of our business, while managing the risks inherent to the industry. The company also actively contributes to the sustainable development of the economies in which it operates.

A citizen group

As a responsible and trusted partner, Attijariwafa bank relies on the values of leadership, commitment, ethics, citizenship and solidarity on a daily basis. These shared values form the foundation of an identity that is shared throughout Attijariwafa bank. They are the founding principles of the bank's social and societal responsibility policy for the benefit of all its stakeholders, and the driving force behind the commitments of its Foundation.

Education and promotion of youth entrepreneurship

Through its Foundation, Attijariwafa bank contributes to the development of the education level of Moroccan citizens and fights against underperformance at school and early leaving. The bank also encourages the pursuit of higher education by promoting excellence and instilling an entrepreneurial spirit in young people.

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Art & Culture

The Attijariwafa bank Foundation works to democratise access to art and culture by developing young people’s artistic awareness, organising exhibitions, supporting numerous artistic and cultural events and acquiring, restoring and showcasing works of art.

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Debating ideas and promoting intellectual development

The Attijariwafa bank Foundation regularly organises events open to all citizens to discuss current economic, social and societal issues. The bank also promotes intellectual development by publishing research and by supporting the publication of books and manuscripts.

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A bank committed to social and environmental responsibility

Committed to sustainable growth and development, Attijariwafa bank pursues a CSR policy for the benefit of all its stakeholders. Built upon its shared values, it is centred on four pillars and 10 strategic commitments.

A leading banking group in Africa and Europe

Thanks to its various acquisitions, the continuous development of its activities in the field of banking and finance and the deployment of its network of branches, Attijariwafa bank is positioned today as a leader in the African and European banking landscape. Loans, leasing, insurance, transfers – beyond banking services, the diverse expertise of the bank's specialist subsidiaries enables it to support its clients at every moment of their lives, wherever they are.