Leader in the Senegalese banking market, CBAO Senegal has a large network of 87 branches in the country, including 2 business centers, as well as 3 branches in Burkina Faso, Niger and Benin. Its offer covers all banking services and is tailored to the needs of its individual, professional, corporate and institutional clients. CBAO Senegal is also a key player in the market activities in the country.
In 2018, CBAO Senegal pursued the deployment of its development strategy with the aim of positioning itself as the reference bank of the Senegalese diaspora, resolutely turned towards digital technology and the trusted partner of small and medium entreprises (SME).
For this, CBAO has redesigned its processes, its distribution model and its recruitment policy, A broad customer segmentation plan was conducted for the overall upgrade of the subsidiary in terms of operational, business and risk management efficiency.