For 30 years, Wafasalaf has been the leading consumer credit company in Morocco. As a responsible and committed company, Wafasalaf contributes to improving the quality of life for Moroccan households by financing projects while protecting their financial capacities.

Committed to a responsible approach towards its partners, customers and employees, Wafasalaf demonstrates on a daily basis the economic and social role of its core activity. As a result, Wafasalaf stands out through its dynamic and innovative social and environmental responsibility policy, which aims to motivate each of its employees.

Within this context, Wafasalaf launched its Consumer Observatory.



31,85 %

of market shares at the end of 2018


million MAD net income in 2018

Head office