Contributing to the development of local economies and regions

Now more than ever before, one of the main priorities of our corporate strategy is to contribute to Africa’s growth dynamic. Our focus remains on a number of key issues such as contributing to sustainable economic development, serving our customers everywhere in Africa, supporting African businesses in their development and encouraging SouthSouth cooperation.

Boubker JAI

Deputy Chief Executive Officer Corporate and Investment Banking, Capital Markets and Financial Subsidiaries Division

Fostering sustainable economic development

To have a positive influence on the economy’s functioning, Attijariwafa bank group's priorities include extending banking services and supporting economic development by facilitating access to banking and financial services, supporting company formation and business development as well as striving for regional development.

Making it easier for everyone to access banking and financial services

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Promoting banking inclusion

The Group’s endeavours in promoting banking inclusion combines technological innovation and human relations in order to offer accessible and secure digital solutions and products and services which are tailored to every type of customer, especially low-income households. The Group has continued to market Hissab Bikhir in Morocco, a banking service for low-income households. The Group aims to accelerate the pace of the country’s development and reduce poverty, precariousness and social exclusion. Alongside its partner organisations, the Group remains committed to encouraging new inclusive concepts which promote equal opportunity.

Improving financial education

To enhance the understanding of how the business world really works, particularly among youngsters, the Group supports a variety of financial education initiatives. Each year, in Morocco, the Bank participates in Financial Education Week organised by the Moroccan Foundation for Financial Education, a civic and educational initiative which aims to encourage young people to use financial services responsibly. The Bank’s different websites and customer spaces offer guides, video spots, training and support for financial education such as L’Bankalik, the online banking portal, the Dar Al Moukawil platform for small businesses and SMEs and the Jamiati website for students.

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EGYPT The Spettro Academy’s « 360° Banking » program

The Spettro Academy was founded by a group of employees who have been supported and funded by Attijariwafa bank Egypt since 2011. This initiative aims to reduce unemployment in Egypt by enhancing the skills-set of university students, thereby enabling them to be better meet the demands of the jobs market. Through the Academy’s ‘360° Banking’ program, employees of the Bank organised six banking workshops in 2017 which focused on commercial banking, risk management, human resources and compliance. As far as the ‘Be accepted !’ program was concerned, ten new areas of banking were covered during the intensive sessions delivered by fourteen of the Bank’s volunteers over a four-month period in 2017.

Serving our customers everywhere in Africa

In 2017, the Group bolstered its footprint in North Africa with the launch of Attijariwafa bank Egypt, the Group’s new Attijariwafa bank Egypt Going forward, it will focus on offering customers ever more innovative products and services. International Retail Banking (BDI), a genuine interface between the Group’s African subsidiaries and its different businesses and entities, contributed 30.1% to net income Group share in 2017.

13

countries (excluding Morocco)

829

braches

2,3

million customers

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Attijariwafa bank Egypt, a very encouraging first year

Attijariwafa bank Group launched its new Egyptian subsidiary, Attijariwafa bank Egypt, this year, after acquiring 100% of the company from Barclays Bank Egypt and securing the requisite regulatory approval. Attijariwafa bank Egypt, based in Cairo, has a staff of 1,456 and a network of 56 branches in 18 Egyptian cities. This deal has enabled the Group to expand its international network into Africa’s third-richest economy with a population of 100 million and to gain a foothold in what is a fast-growing banking market. It also paves the way for the Group to grow its business in the Middle East and in East Africa. In 2017, Attijariwafa bank Egypt exceeded all expectations, becoming one of the main contributors to net income Group share (7.4%) in 2017, just eight months after commencing operations.

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Enhancing the mobile experience

In 2017, Attijari bank Tunisie in partnership with Ooredoo, a local telecoms operator, launched a co-branded card. This new card enables customers to top up their Ooredoo GSM phone line, transfer money to a registered user with a Mobicash prepaid card, pay shopkeepers registered for the mobile payment acceptance service and request money from another Mobicash user’s prepaid card.

Meeting the needs of customers living overseas

Attijari bank Tunisie has developed a specific range of products and services for Tunisians living abroad. ‘Bledi Privilege Pack’ is an all-in-one package providing day-to-day banking services, fee-exemption on transfers received from overseas as well as preferential rates on loans for Tunisians living abroad wishing to acquire property. Furthermore, to make it easier for Tunisians living abroad to make transfers, Attijari bank signed a partnership agreement with the Office of Tunisians Abroad (OTE) in June 2017. Under the terms of this agreement, this community enjoys a number of advantages when it comes to money transfers and property loans.

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Supporting micro-enterprises in Africa

CBAO Sénégal - launched a cheque account for small businesses as well as a comprehensive package for businesses involved in a commercial activity but which not registered on the trade register. SCB Cameroun signed an agreement with the Confederation of Cameroonian Businesses (E-CAM) aimed at supporting small businesses by providing advice, training and finance.

Reinventing the branch format and expanding networks

CBAO Sénégal  as part of an ongoing process of innovation and to foster closer ties with customers, CBAO Sénégal this year launched a pilot scheme to try out a new branch format in a chosen sample of four Dakar-based branches. BIA Togo continued to expand its network of branches and ATMs this year. It now has 12 branches. SCB Cameroun consolidated its position as the country’s leading banking network by opening two branches, taking the total number of branches to 56 and 110 ATMs.

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Offering effective insurance solutions

SCB Cameroun signed an agreement with Wafa Assurance to promote its range of bank insurance products and services in the country, enabling Cameroonian customers to access the company’s entire range. Wafa Assurance’s African operations now include Ivory Coast, Tunisia, Senegal, and Cameroon.

Striving for regional development

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Financing the development of small businesses and SMEs

As Morocco’s leading banking institution for microenterprises and small- and medium-sized enterprises, Attijariwafa bank Group has adopted, since 2014, a positive and proactive approach to financing these businesses which are crucial to Morocco’s economic development. As in previous years, in 2017, the Group renewed its commitment to small businesses by allocating an annual budget. MAD 16.8 billion was earmarked for SMEs and MAD 7.1 billion for 32,500 small businesses.

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Supporting young innovative entrepreneurs

As part of the annual ‘Young Entrepreneur Awards’ event organised in conjunction with the Africa Development International Forum for start-ups, Attijariwafa bank recognises young, innovative and dynamic African companies which are contributing to sustainable development. In March 2017, Attijariwafa bank again presented awards to the best projects in ‘innovation’, ‘social entrepreneurship’ and ‘sustainable development’. The three winners benefited from a MAD 100,000 financial subsidy, help in accelerating the development and reputation of their respective companies and membership of the Africa Development Club.

Supporting government-sponsored corporate programs

Attijariwafa bank has supported various government-sponsored programs in Morocco for many years. In 2017, Attijariwafa bank lent its support to 33% of the companies accredited under Morocco’s SME programs such as « Istitmar Croissance », which subsidises small businesses up to a maximum of 30% of their investment or up to MAD 2 million and ‘Imtiaz Croissance’, which helps small businesses access funding by providing a subsidy of up to MAD 10 million.

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Financing cornerstone projects

Attijariwafa bank Group’s commitment to the real economy is also reflected in the way in which it actively contributes to the success of sector-specific programs in those countries in which it has operations. In 2017, the Group signed a number of financing agreements totalling more than MAD 3.5 billion in some of the economy’s strategically-important sectors. These include the energy, transport, education, hospitality, property and automotive industries.

A strong belief in Africa and support for regional integration

Africa Development International Forum (FIAD) Creating investment opportunities and encouraging South-South cooperation

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In 2017, the 5th Africa Development International Forum dealt with the issues of financial inclusion and investment opportunities in Africa. The Forum’s theme was ‘New inclusive growth models in Africa’. More than 2,000 companies from 30 African countries were able to meet in the B-to-B meeting area and no fewer than 4,000 business meetings were organised. Since it was established, the Africa Development International Forum has brought together nearly 6,000 businesses from 36 different countries and has generated just short of 13,000 business meetings, resulting in countless trade and investment opportunities.

Developing trade in Africa

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Attijariwafa bank group established Club Afrique Développement in 2015 as a means of endeavouring to promote regional trade and South-South cooperation. It serves as a networking vehicle for businesses wishing to expand their interests in Africa by leveraging business opportunities or investing in this part of the world. The Club also provides access to information, training, services and expert advice, aimed at helping entrepreneurs implement their projects, assisting governments with their major infrastructure projects and fostering South-South and North-South cooperation. In 2017, the Club organised 6 multi-sector missions in Morocco, West Africa and Central Africa, which brought together more than 1,300 companies from 15 African countries and generated more than 1,000 business meetings. During the year, the Club launched satellite branches in Tunisia, Congo and Mali.

+ 1,000

business meetings generated by the Africa Development Club in 2017

30

countries participated in FIAD 2017

4,000

business meetings organised at FIAD in 2017

Les piliers stratégiques du groupe Attijariwafa bank

Customer Experience
Customer Experience
Innovation
Innovation
Africa’s Growth Dynamic
Africa’s Growth Dynamic
Responsabilities
Responsabilities